Category: Business

Cyrus Baseghi Shares How to Start an Online CBD Business That Won’t Land You in Legal Trouble

EricGNovember 26, 2019Leave a Comment

The CBD industry is an incredibly lucrative one. As this industry is expected to be worth $16 billion by the year 2025, adventurous entrepreneurs are often keen to get in on the ground floor of this market with their own CBD businesses. However, growing a profitable CBD company presents more challenges than a typical startup. Consider the following tips if you’re thinking about starting your own CBD company:

1. Understand Basic Business Practices

Entrepreneurs that are interested in launching their own CBD company should approach it as they would any other startup. Aside from the fact that they’re selling CBD, the same business practices should apply. With an overwhelming number of people gaining interest in using cannabis for medical and recreational purposes, entrepreneurs interested in CBD can take advantage of this explosive industry.

2. Know Your Legal Obligations

While you can begin your CBD company in the same way you’d launch another business, there are a few key legal distinctions that apply to this industry. As of right now, CBD is still in a grey area. Federal law has yet to legalize cannabis use, making it illegal for businesses to market CBD products as having health or medical benefits. As a result, many businesses that previously sold CBD infused beverages and foods were forced to pull their products off the shelf.

With such a complicated legal landscape surrounding cannabis, entrepreneurs that hope to make selling CBD products their business must tread lightly. According to Cyrus Baseghi, business owners must carefully research the laws in their state and region to determine what they can and cannot sell. With the ever-changing laws in the CBD industry, entrepreneurs must carefully stay abreast of changing developments as the FDA sets forth new regulations.

3. Market Your Products Appropriately

As the laws surrounding the selling of CBD are quite unclear, business owners have to be particularly wary of how they market their products. Advertisements for CBD companies that are too explicit may land business owners in legal trouble. To illustrate, entrepreneurs that try to promote their CBD products through eBay, Amazon, or social media will find it nearly impossible as these platforms often threaten such accounts with bans or suspensions.

To attract a following of new customers, entrepreneurs often have to drive their own growth through organic content that doesn’t overtly promote CBD. Experts like Cyrus Baseghi share that successful advertising for CBD products requires a fair bit of creativity and discretion. Entrepreneurs often create their own eCommerce stores to sell their CBD wares online. Similarly, many business owners rely on word-of-mouth to attract clients to their brick-and-mortar stores. This way, they can avoid all the legal grey areas online and still profit off of the ever-expanding cannabis market.

4. Get Creative with Funding

Entrepreneurs often find it challenging to get funding for their new business endeavors. With CBD, the process of finding funding is much more challenging thanks to the legal confusion surrounding cannabis. As many lenders and banks are hesitant to provide funding to CBD companies, many entrepreneurs have to either finance their business themselves or go outside the typical avenues for financial support.

Don’t miss out on getting in on the CBD market. If you want to start your own cannabis business, be sure to keep these tips in mind

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3 Benefits Of A Web Based CRM Software

EricGJuly 29, 2019Leave a Comment
POCOMOS pest control crm software

Many companies do not have considerable marketing experience and are not exactly sure where to start when it comes to marketing their products. As a result, CRM (Customer Relationship Management) software has become a growing part of marketing suites across the country. This software does many things that individuals have done at companies for years. But it is still a powerful tool that can aid with a company’s bottom line and help it gain an advantage over its competitors.

Automated sales campaigns

CRM software helps companies launch automated sales campaigns. These campaigns can greatly aid the bottom line of a particular company. CRM software can design and then send ads to hundreds or thousands of email subscribers. It can create paper advertisements that can be mailed across the country or around the world. This process reduces the need for companies to have marketing professionals with graphic design experience. It also reduces the human element from a sales campaigns. Human workers can become busy and forget about an important sales email that has to be sent on a particular date to meet a deadline. CRM software helps those companies keep track of their sales campaigns and ensure that those campaigns are frequent and held to high standards.

Manage relationships

Pest control CRM software is essential for managing relationships in the pest control industry. It can display all of the reviews that a company has along with the contact information from those individuals. CRM software can provide reminders and templates for how to respond to individuals. It can also send out regular emails on designated days. This management is imperative for companies in the 21st century. A company in the pest control industry can be devastated by a single negative review left at the wrong time and worded in the wrong way. The best way to fight back against those reviews is to respond to them quickly and in a polite manner. A vigorous, friendly response is the best way to convince the original power to take down the negative review.

Reduce sales and management stress

The sales process contains a considerable amount of stress. Individuals have to contend with customers that leave a company or cannot be easily contacted. Vendors often charge more than anticipated and marketing campaigns can fail. These problems distract marketing employees and take them away from the personal relationships that cannot easily be automated. Pest control CRM software can increase the amount of time that marketers have to do other aspects of their job. It can reduce the time that it takes to launch sales campaigns and respond to customer concerns. Marketers can have more time building relationships and meeting with upper management to determine funding levels and the overall structure of marketing campaigns.

Any company considering CRM software needs to see if the software can meet their budgetary constraints. This software can sometimes be expensive. But if the company has enough money, they should look at their marketing functions and strongly consider enlisting its help. CRM software may mean the difference between success or failure for a company that is looking to build its brand and customer base.

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Colby Lee Burke Hilton Head Resident Discusses The Island

EricGMay 23, 2019Leave a Comment
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Colby Lee Burke Hilton Head resident discusses the island and more.

I focus on cultural activities as well as restaurants, accommodations, and natural features. Most of my readers are culturally savvy and they appreciate tips on the newest museums, music performances, and city festivals around the world… Hilton Head is a fantastic place. The atmosphere is so relaxed. I enjoy being there because it feeds my soul.

Colby Lee Burke on Primopreneur Interview

To read the full interview please visit: https://www.primopreneur.com/interview-with-travel-writer-colby-lee-burk-hilton-head/

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Dr. Pierre Courchesne Shares How to Build Long-lasting Relationships with Customers

EricGMay 19, 2019Leave a Comment

Every entrepreneur starts a business to see it grow and succeed. One of the factors that plays a great role in business success is the ability to win customers and earn their loyalty. While it may sound easy theoretically, it can be very daunting to not only acquire your first customer but also to convince them to come back for more. You may invest a lot of time and money trying to market and win your customer’s trust, but these efforts may end up as nothing but frustration at the end of the day. However, all is not lost because there are several tactics that you can rely on to build strong relationships with your customers. Some of these tips include:

1. Effective Communication

Communication is important in all relationships, whether personal or business related. If you want to build a strong relationship with your customers, talk to them when need be but concentrate more on listening to them. Being a good listener to your customers will help you have productive conversations and therefore win their trust. People who trust you will be delighted to work with you on a long-term basis. Dr. Pierre Courchesne, a successful cosmetic surgeon in Quebec, advises that you should also train your employees on how to communicate with customers effectively at all times. Good customer service is easily achieved when communication with customers is perfected.

2. Engage Them Through Online Platforms

Technology has changed a lot of things in the business world, and this includes consumers’ behavior. They spend most of their time on the internet. If you want to build and maintain a good relationship with your customers, you must ensure that you have an active online presence whereby you can interact with them. Have a well-designed and updated website, maintain active social media accounts and utilize email messaging. Technology has made it easy for you to connect and interact with customers in real-time. Take advantage of it. However, avoid leaving your customers hanging with unanswered questions because they will start doubting your loyalty to them.

3. Appreciate Your Customers

Everyone loves being rewarded, and appreciation encourages someone to do more of the deeds that earned them the reward in the first place. You can establish loyalty programs and provide loyalty cards to help you track and appreciate long-lasting customers. Every customer would be enticed to transact with you more to earn more reward points. Also, give discounts or branded items to your most loyal customers. While these may seem to be small gestures, they usually make a big difference because the customer knows you were thinking about them.

4. Use Customer Feedback to Improve Your Service

Any time you provide a service, either face-to-face or online, always remember to ask them to leave their feedback about your product or your customer services. Customers will feel valued that their opinion counts and that you are willing to do anything to ensure that they are satisfied. It also shows that you are listening and caring partner and it will encourage them to want to do more business with you. According to Pierre Courchesne, it doesn’t matter whether your client’s feedback is good or bad because you will need to attend to them all and in a positive way. After all, this feedback will always help you understand your customers’ needs and therefore improve your service to them and help in the growth of your business. 

5. Surpass Their Expectations

One of the things that keep customers coming back for more is a reputation for high quality service. While all other tactics may be good, poor quality will only drive customers away. Therefore, the first thing to focus on is delivering exactly what you promised to them. Secondly, exceed their expectations by providing something better than they expect. You can also focus on delivering your orders earlier than promised, and your customers will be impressed by these surprises and therefore remain by your side.

6. Focus on Customer Success

Nothing will impress a customer more than showing that you want them to succeed in their endeavors. Follow up with their businesses, support them when they are launching new products and share important business knowledge with them. This is a strategy known as customer success, and it has proven to not only attract new customers but also help in retaining them. Share information about your business products and processes as well, and this will boost their trust and confidence in you and whatever you are selling to them. Show them you care about their well-being apart from earning profits from the sales you make with them. 

A business without customers is as good as dead and a business that cannot retain customers has no future. Use these tips to help you build your client base and maintain it. There are numerous benefits of building and maintaining strong business relationships, and this is the reason why you should do anything possible to enjoy these benefits. 

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Jeff Broudy, CEO Of PCI HIPAA Featured On Rookstool Interviews

EricGApril 03, 2019Leave a Comment
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When Jeff Broudy was asked on Rookstool Interviews about the raving PCI HIPAA reviews and what kind of business ideas excite him the most, he replied, “The ones that change people’s lives.  What personal or business needs can we solve really well?  How can we take a pain point that is not being solved well and solve it easily and affordably?  That’s what we are thinking about every day.  That’s what’s exciting.”

You can read the full interview and learn more about PCI HIPAA by visiting:
http://inspirery.com/jeff-broudy-pci-hipaa/

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6 Common Mistakes Every Law Firm Should Avoid

EricGApril 01, 2019Leave a Comment
criminal-defense-attorney-michael-g-law (1)

Law firms can be complicated, but the most simplified description of their duties is to offer advice. However, in order to give advice, you also need to be willing to accept it. Even if you know the law inside and out, you still need to cognizant of what it means to operate a law firm. These are six common mistakes every law firm should avoid.

Making Unreasonable Promises

The one thing a law firm should promise to its clients is that they’ll fight for them. It might feel good to guarantee your client that you’ll be able to win their case or get their charges dropped, but you can’t promise these things. Treat them like adults and let them know that you will do everything in your power to give them the best representation possible. A law firm needs to treat its clients with the utmost respect and stay away from making unreasonably ambitious declarations.

Lack of Diversity

Your law firm should be made of people who not only know the law but who also represent a multitude of experiences. If everyone is from the same background, you’re going to only be able to help certain clients. Make sure you hire as diverse of an array as possible. A young black female attorney can be just as essential as an older white male one. You should also make sure that everyone feels like they’re being treated as equals.

Rushing Through Cases

Law firms need to take their time with the cases they take on. If you get too ambitious and take on more cases than you can handle, you’re going to end up sloppy and rushing through them. Take on as many as you can and go at a reasonable pace. Before you commit to a case, ask yourself if your firm will be able to devote the time and energy that it entails.

Forgetting the Human

Your clients aren’t just there to make you money. They’re there because they need you. Remember to not see them as just a means to an end. Get to know them on a personal level, even if it’s mostly small talk. Your clients will feel much better knowing that they’re enlisting the services of a law firm that values them as human beings.

Lack of Specialty

If you have a law firm that tries to do everything, you’re going to end up with one that can’t do much of anything. While you might have all kinds of legal knowledge, it’s best to put your energy into a handful of fields. People who need relevant legal counsel will be able to find your law firm more easily this way. You’ll also be able to become an expert in a specific field, helping to make you even more in demand.

Lack of Cooperation

Not only do your employees need to work with their clients, but they also need to work with each other. Everyone doesn’t have to be best friends, but they should definitely be able to cooperate. There should be encouragement to share any concerns about the work environment. You can give your law firm an atmosphere of professionalism by focusing on the importance of cooperation among all employees, whether they’ve been there for years or recently hired.

No law firm has achieved success without guidance. When you are aware of the fallacies that other law firms encounter, you can be all the better at avoiding them. Then, you can put your energy into making sure your law firm runs as smoothly as possible. As the office of an expert criminal defense attorney in Tampa, we can show you exactly what a law firm should provide.

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How to Reduce Overhead and Stay Compliant

EricGJuly 19, 2018Leave a Comment

To stay compliant, it’s important to take full ownership of every aspect of your data.

Reducing your business’ overhead costs can be challenging in itself, but trying to do so while staying compliant with government regulations is a whole new level of difficulty that most entrepreneurs and business owners are often unprepared for. Nonetheless, there are ways to reduce your business’ expenses and, as a result, widen your profit margins. In fact, here are seven of them:

Go Digital

Your business’ paper trail isn’t only environmentally irresponsible; it’s also costing you money. Reduce paper consumption by emailing invoices rather than sending traditional snail mail. You will save on office supplies as well as postage costs. Going digital can also save you from needing to buy and maintain office equipment, such as printers, copiers, and fax machines. Keep in mind that it is important to fully understand and honor government record retention laws. If regulations allow you to and you do decide to store your documents digitally, make sure you can retrieve them for the required time frame.

Lower IT Costs 

Your business’ computing needs can and should be switched to the Cloud ASAP. Doing so can give you a wide array of up-to-date software solutions without having to purchase the hardware. You can save a significant amount of money from pricey data storage and inefficient server design. Web-based programs don’t require tedious installation or maintenance procedures thus removing the need for full-time IT support. If you do run into technical issues, most cloud computing service providers have in-house IT support staff who can assist you 24/7.

Minimize Office Space

Businesses allocate a great portion of their budget on leasing office space, but in today’s digitalized world, you don’t need that much physical space to operate; you don’t even need to be in the office in many cases. You can virtually be anywhere in the world and still keep in touch with your employees, keep track of inventories, and manage sales and marketing campaigns. Move to a smaller office and/or allow your employees to work from home. Keep property maintenance costs low by switching to low-cost Energy Star-certified lightbulbs and using draught excluders. If you do need to maintain a physical brand presence, work with a virtual office service provider.

Use MDM Software

Both redundant and vital information lands on your doorstep on a daily basis, making it inefficient to try and separate the gold bits from the rest of the dirt. From sales transactions to customer information, the longer you stay in business, the more data you accumulate and the higher the tendency for redundancy. Using Master Data Management software, such as that of Profisee, offers several benefits including elimination of redundancies and bottlenecks, effective and accurate analysis of business data, and consistency in data sets. Backing up sensitive information is also quite easy with a single centralized data source.

Rent Equipment

Renting equipment makes more fiscal sense than buying it. Renting requires less capital investment and allows you to get a much better tier of equipment while saving on repair and maintenance expenses. To save more with your rental equipment, go for Energy Star-certified equipment.

Involve Your Employees

Employees are at the frontlines of your business operations, whether it’s on the floor talking with customers or in the backroom managing your IT infrastructure. They hold valuable advice as to how you can improve cost savings and improve efficiency at work. Granted not all of these suggestions might be compliant to regulations, but it does give you a good starting point from which to expand ideas.

Rent Out Your Assets

Your under-used assets, like company trucks or commercial kitchen equipment, are costing you money on a daily basis, whether you’re renting, leasing, or buying it. By renting them out to other businesses who need them, you alleviate the financial pressure on your budget while also potentially building an income stream for your business. Equipment isn’t the only thing you can make money from; you can also rent out storage or office space that you rarely use. Of course, before doing so, make sure you check your lease terms first to see if subletting is allowed.

By partnering with companies like Profisee, involving your workforce, and being smart about how you use your business’ assets, you can effectively lower overhead costs and accelerate your business’ growth rate.

 

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Why Women Are Needed in STEM Careers

EricGMay 27, 2018Leave a Comment

 

The world of STEM careers (Science, Technology, Engineering, and Math) is wide open to the women of today. Historically, women were discouraged from entering STEM careers. As such, there exists a gender gap between the number of men and women in the sciences.

In 1970, the US Census Bureau revealed that only 7 percent of the STEM workforce was female. By 1990, this number had leapt to 23 percent. Between 1990 and 2011, however, the number had only increased to 26 percent. There remains a large gap of opportunity for women scientists to enter the workforce.

The reasons why women were once rare in STEM careers are many. The bias toward male scientists, engineers, and mathematicians was rooted in gender discrimination. It was believed that women did not have the same capacity to analyze and think scientifically. This gender bias discouraged female university students from choosing STEM fields of study. Other factors like harassment also played a part.

Women in STEM careers also provide an important role model for young girls, who often mistakenly believe that girls can’t be good at math or science. Expanding the aspirations of young girls is another crucial factor in encouraging women to choose STEM fields. When a young girl finds a mentor or role model in a STEM career, she is more likely to believe that she can grow up to be in the same field.

STEM careers provide well-paying jobs. According to the US Department of Education, the average STEM major earns $65,000 per year after graduation. Non-STEM majors earn $15,500 less. STEM majors are also more likely to enjoy the benefits of full-time employment, rather than a combination of part-time jobs. Chrissy Weems believes that young women should be able to take advantage of the STEM fields to better support their families and their futures.

Chrissy Weems believes that there is a significant advancement opportunity in the STEM fields for women. Encouraging young women to choose these careers ensures that future scientific studies will not be biased by gender.

For example, when the majority of scientists were male, medical studies also skewed toward men. Since men and women experience different symptoms of some conditions like heart disease, women did not receive the same level of effective treatment. The increasing number of women in the sciences means that this implicit bias is decreasing over time.

The landscape of the scientific community is slowly changing over the years. In the past, science was perceived as a largely competitive field where researchers raced each other to publish scientific results. The popular misconception was that women were not able to stand up to this pressure.

Over time, the scientific community has become more collaborative, providing a more inclusive environment for scientists of both genders. The scientific fields have also become more open to women needing flexible time arrangements so that they can care for children and elder members of their families.

The importance of women in STEM careers cannot be underestimated. Chrissy Weems supports the increase of women in these careers. Women provide a fresh perspective to the landscape of STEM fields, and their contributions make significant advances in their fields.

 

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How The Internet Is Helping Women Become Entrepreneurs

EricGMay 15, 2018Leave a Comment

The internet is a great place to be for entrepreneurs. With the power of the internet, people can now have a voice for a much larger audience and can reach many people with a touch of a button. Internet gives power for people to influence others, even if that person is in another part of the world.

Additionally, the internet has also helped a lot of people become successful online entrepreneurs. With the power of e-commerce, business can now:

  • Automate processes – in the public relations company of Nancy, or Mrs. Behrman, people can now schedule posts to promote businesses. They can also automate the selling process when it comes to online stores, which is easier and more convenient.
  • Save money and resources – since a lot of processes are automated, there is no need to have a brick and mortar store. All you need is a website, your products and services, as well as a promotion strategy to help you out like the public relations team by Nancy, who also goes by the name Mrs. Behrman
  • Leverage time – having a brick and mortar business can be time-consuming and would require an in-depth supervision. Online businesses can help you save time, as processes are automated, you can be assured that there is lesser room for error and it operates even without manpower.

Public relations owner and CEO Nancy, or Mrs. Behrman gives us insights on how the internet is helping women become entrepreneurs.

How The Internet Is Helping Women Become Entrepreneurs

 

  1. The internet can give business ideas for women to start on

Whether a woman is a stay-at-home mom, a career-minded individual, or just someone who wants to look for a part-time opportunity, the internet provides a wealth of resources for them to get started.

Simply by looking at search engines, women can look for small business ideas that they can start at the comfort of their homes. There are several business models that can be adopted, such as e-commerce, blogging, direct selling, or becoming an affiliate of another company. Mrs. Behrman, otherwise known as Nancy, understands the importance of doing research before starting a business.

  1. The internet can help women multitask in their business

Another advantage of the internet when it comes to female entrepreneurs is being able to multi-task. It is understandable that a lot of women juggle many roles. They could be mothers, they could have another career, or they would have another time-consuming responsibility–being able to run a solid business is increasingly possible thanks to the automation processes that the internet can give.

Nancy, also known as Mrs. Behrman gives the example of building a blog or website to create a business. When a website is created, you do not need to repetitively explain what your business is all about. You can simply place an “about” page so that interested people can learn more about what you have to offer.

  1. The internet can help women promote products and services online

Aside from being a platform to discover ideas and to run a business, it is also a great vehicle to promote your products and services. Social media is a powerful tool that has been discovered in the recent years to be one of the most effective ways to reach people.

When you use social media platforms such as Facebook, Twitter, Pinterest, and Instagram, you are able to reach a wide variety of audiences who can become potential customers as well. You can also grow your following by consistently promoting valuable information along with your offers.

  1. The internet can aid in increasing women entrepreneur’s influence

Speaking of growing your following, this can also help you gain more influence towards a larger group of people. Having influence towards your audience means that they are most likely to look at your posts, listen to what you have to say, buy your products and share your content.

Increasing your influence also helps you to scale your business’ growth without spending too much. Some brick and mortar businesses need to spend money in investing for a larger building, having more inventory, or using traditional marketing methods. Unlike these types of business, women can leverage the power of the internet to have cost-effective scaling strategies.

  1. The internet can help women connect with others who share the same passions

The internet is also a powerful tool for networking. As you network, you can get great ideas and cross-promote your products to another brand’s audience. Building a network of like-minded people will also speed up the growth process of your business.

As you spend time pondering whether you should start a business or not, the internet is your best tool to help you ultimately succeed.

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How the SingleCare Business Model Works and What Business Owners Can Learn From Them

EricGApril 16, 2018Leave a Comment
As an entrepreneur, you may be constantly finding ideas on how to make profitable businesses. Some business models work throughout the course of time, some businesses gain traction in the beginning and lose its ground, and some seem to have no chance at all?

Here are some of the interesting statistics about startups and small businesses:

  • 75% of venture-backed startups fail within the first 10 years.
  • One of the most common reasons for startup failure is lack of demand, mismanagement of resources, and lack of motivation or passion.
  • The startups that succeed have a strong commitment to their business and have a sharp focus and direction.

Introducing SingleCare

If you are someone who is interested in the healthcare business, you may probably be looking at many options–whether you should start from scratch, buy a franchise, or become a partner of a larger business.

SingleCare is a healthcare discounts company which has an excellent business model. They are not only connecting to consumers, they are also connecting to other businesses in the healthcare industry.

To help us understand more about SingleCare’s business model, we will take a look at how this healthcare discounts company works, and what is making them continuously thrive.

How the SingleCare Business Model Works and What Business Owners Can Learn From Them

1. SingleCare focuses on an immediate need

When we talk about basic needs, what do people usually think about? It’s not the luxury items or the things related to entertainment. These are things that people can do away with.

One of the most priority need is healthcare. We all need healthcare at one point in our lives. If you acquired a condition, got sick or hospitalized at some point, you needed healthcare services to make you feel better. This is not something that easily goes away–in fact, it is unlikely that the healthcare sector will ever go away. It is a constant need, and people will always prioritize it with their demands.

This is what SingleCare focused on. By understanding what people really need, they were able to pool in a large market that’s exponentially growing by the numbers.

2. SingleCare makes things easier for consumers to access their products and services

Another value that SingleCare provided is allowing consumers to access products and services at an affordable price. Some patients are scared to go to clinics and hospitals because they will be facing a bill that they cannot pay.

Some people do not have the right insurance to pay for medical expenses, and on some occasions, there are the people that need healthcare the most. By making use of SingleCare’s prescription medicine discounts, people are able to access what they need for a cheaper price. Additionally, patients can also consult a doctor for a fraction of a cost compared to going to a private clinic.

3. SingleCare gives opportunitines for businesses to promote their products

SingleCare solved the situation in a two=pronged manner. They were able to give service to consumers, but they were also able to provide something of value to businesses.

Some pharmacies do not have access to larger markets. These are small businesses within the community which may be in need of more customers but do not have the means to do so. By partnering with SingleCare, they are able to find people who can buy the products that they offer, thanks to the discount coupons. If people are looking for, let’s say, a drug called Linzess, they can easily look for a Linzess Price in the website. They will be able to find a Linzess price that suits their budget on pharmacies close to them.

The same value can be said for the dental clinics, vision clinics, and health practitioners who offer their discounted services in SingleCare.

4. SingleCare makes use of technology to apply in their systems

Another great thing about SingleCare is their implementation of technology to make things work for their stakeholders.

You do not have to purchase booklets to cut out coupons and browse endlessly for ones which are a fit for you. All you have to do is enter the name of the drug in the search bar, and SingleCare will find the closest pharmacy which can offer your prescription.

Additionally, the video doctor visits also provide convenience for both health professionals and patients. It solves the problem of waiting times and allows people to access health services anywhere and anytime.

Whether you are a startup company, or someone who already has a stable business, you can learn a lot from SingleCare’s business model. When a business fulfills a need, gives value, and provides solutions through technological advances, it is sure to thrive for the years to come.

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